The market for second-hand luxury watches has been booming for years. In fact, a recent study showed that the industry as a whole has sales of about $15 billion, and it’s no secret that Rolex replica watches account for the lion’s share of models sold. So why is the brand taking such a big slice of the pie? Is buying a used Rolex watch right for you?
The question of if it is cheaper to order a pre-owned Rolex isn’t as cut and dried as you might think. For the most part, you can save a significant amount of money going to the secondary market. Brand new watches typically suffer some form of depreciation the moment they leave the store.  
But, this is surely the case right across the board. With some Rolex watches, and it is predominantly the stainless steel sports models we’re discussing, the company’s strategy of strictly limiting the supply of models to their own retailer network has meant that they are essentially impossible to buy without some serious time spent on a waiting list. Supply and demand are always the main drivers of any economy, and there are plenty of people willing to pay extra for the latest product.
But there is a definite upside. In the entire luxury goods business, nothing retains its value quite like a Rolex watch. Those models you saved 20% or so on probably won’t go any lower. Unlike a car, for instance, which will keep on dropping the longer you own it, a fake Rolex watch will reach a certain point and then level out. This means that if you decide to sell one after owning it for 10-years, you will likely get back what you paid, and you have effectively worn your watch for free for a full decade.
Also, if you choose the right part, you can easily find that it becomes more valuable than when you first bought it. You only need to look at how much the most sought-after antique replica watches sell today to see the investment value of a carefully selected Rolex.