If you ask many people where to go to find the cheapest Rolexes, many will suggest Switzerland. This is certainly true, and the initial pricing seems to be the best. There is one factor that may make a difference: the VAT refund.
If you factor in the tax rebate, it is possible to find great deals in Scandinavia. This is because Scandinavian countries like Norway, Sweden and Denmark are a little more generous with their VAT refunds than Switzerland. In fact, the difference in rebates is so great that the higher initial price in Scandinavia is easily offset and even helps drive the overall price lower than what you might pay in Switzerland. In short, the result is that the same model may cost less in Scandinavia.
While these places are usually your best bet for a cheap genuine Rolex watch, don’t overlook the sales potential in several other parts of the world. For example, the market in Singapore may sometimes offer short-term sales opportunities that allow people to get their hands on some nice new Rolex watches. Japan is also a viable option, especially when you consider that used as well as new fake Rolex watches are likely to be eligible for significant VAT refunds.
Finally, don’t leave the United States out of the equation. Whether you are looking for a new or pre-owned Rolex, several fine jewelers maintain a good selection. This is also true of many Canadian jewelers. You may also come across jewelers with connections to counterparts in other parts of the world who can help you find the model you seek.